The proliferation of social media platforms raises questions about how, if at all, we should use them.
The introduction of Threads earlier this month, the recent surge in Bluesky (and before that, Mastodon), on top of familiar major social media platforms like Facebook, Instagram, Twitter, and TikTok gives us all lots of options about how to communicate with people.
Some people seem to post the same things on multiple platforms. For example, when writing on them as Daily Nous, I usually share the same or very similar posts on both Facebook and Twitter. Though some readers follow DN on both platforms, some just mainly use one or the other, and I want to reach all who are interested.
Yet when it comes to posting just as Justin Weinberg, I differentiate my usage across platforms. There is very little overlap between what I post on Facebook and what I post on Instagram. I’ll use FB mainly for sharing personal happenings, occasional professional developments, photos of family and friends, and bits of culture I like. Most of my posts there are not public. Meanwhile, I use my Instagram, which I keep public, for sharing (what I think are) some of the better or more interesting photos I’ve taken.
But, outside of publicizing what’s posted at Daily Nous, I’m not a heavy social media user, and I don’t take what I do as representative of the norm.
And I’m not sure what, if anything, to do with the newer platforms. I’ve begun sharing DN posts on Bluesky, but I just can’t bring myself (yet) to start using Threads (I have an account, but haven’t used it for anything).
On top of questions about what people use the different platforms for, there are questions about how the use of social media interacts with various aspects of one’s career. This has been discussed a bit before*, but as technology, culture, and practices change, so do norms, and so it may be worth revisiting.
So, let us know: How do you make use of the variety of social media options out there, both personally and professionally? How do you think we should? What advice do you have for how to use them well? (Or advice about not using them?) Is there a kind of social media platform you wish existed, but doesn’t? Tell us about it.
(By the way, did you know you can link directly to a comment? Just mouse over the comment and a small link icon will appear on the top right of it; click on it and it automatically copies the link. Just in case you want to, you know, share your comment on social media.)