marketing
TagPublishers to Authors: Find Your Own Endorsements?
For a Halloween party back when I was in graduate school, a friend of mine dressed up as his imagined first book.
Don’t Roll Your Eyes at the Guy Who Recently “Invented Philosophy”
Philosophers may be forgiven for doing a double take at this headline at The Atlantic: “The New Science of How to Argue—Constructively“. New??? Hello there? Perhaps you’ve heard of… philosophy?
APA Creates “Department Advocacy Toolkit”
The American Philosophical Association (APA) has produced a “Department Advocacy Toolkit” to “provide strategies that may be useful to programs that are at risk, programs hoping to insulate themselves against future risk, and programs aiming to strengthen and/or expand.” (more…)
Philosophy Needs Better Marketing
The plans for growing and diversifying philosophy can’t be a shotgun approach. We need to find places every year where we can advocate and promote philosophical growth with precision because of our limited resources. We can do this through a robust development and advocacy process along with PR and advertising campaigns. There are lots of ways to grow and diversify ..